Netflix is looking to change up the binge release method, and say hello weekly drops.
The streaming service, known for its ability to drop a whole season of a show at once, allowing viewers to take in the entire season in one sitting or a faster pace- is now deciding to release certain series every week, according to Comicbook.
The first show to receive this treatment is ‘The Great British Baking Show’ with seven episodes. Currently, only one episode is available, Netflix then shows dates for future upcoming episodes. This method allows viewers to keep up with the reality competition as if they would on regular cable.
Netflix will also try this treatment with its new show “Rhythm & Flow,” which features T.I., Cardi B, and Chance the Rapper as judges on a search for the next big hip-hop artist. Each episode will be released in groups every week. The first four will be available on October 9, five through seven on October 16, and the final three episodes on October 23.
Netflix sent a tweet to Complex Pop stating, “weekly release of licensed titles (like Great British Baking Show) isn’t new, and in hopes of keeping Rhythm + Flow’s winner a surprise, we’re trying something new! But not happening with more shows than that.”
