On Thursday, Netflix announced that in an attempt to prevent a recent wave of subscriber cancellations, it would begin offering a less expensive, ad-supported streaming option on Nov. 3 for $6.99 a month.
The streaming service currently provides ad-free packages that cost somewhere between $9.99 and $19.99. In the US, the most popular service is $15.49.
According to Netflix, the new “Basic with Ads” plan will go live on November 3 with an average of 4 to 5 minutes of advertisements per hour, which will run both before and during the program.
Additionally, users with the “Basic with Ads” plan will not be able to download any shows or movies.
The new ad-supported streaming plan will be offered in all 12 countries, including the US, the UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, and Spain.
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