Representation is important, parents often want their children to see individuals that look like them.
Parents who want to take their children to see a Santa Claus who looks like them can now turn to an app.
This is all thanks to a Texas mom, Jihan Woods who struggled for years to find a Santa that her children could relate to.
According to CBS News, studies show that children with a positive attitude about their own racial identity do better in school and are less likely to engage in risky behavior.
Woods launched a campaign to help fund her Black Santa app and was able to raise $5,000 in 30 days.
I really wanted my children to see a Santa Claus that looks like them. It’s important to me that they experience diversity in all aspects of their lives, Santa included,” Woods said on the app’s website.
This app comes just a year after the Ravenel Agency created an app that allows children to video chat with an African American Santa.
The app lists Santas in 35 states and Washington, D.C., and can be found in the App store and Google Play.