That’s Baller: New Ferrari F80 Could Set You Back Over $6 Million Thanks to $2.5 Million Resale Markup [Video]

The 2026 Ferrari F80 is set to be one of the priciest models the company has ever released, but the resale market might just push its price into the stratosphere.

As The Drive reports, one German dealer is already asking a jaw-dropping $2.5 million over the F80’s list price of $3.1 million, setting the total at over $6 million—even before the car has hit production.

A new Ferrari halo car doesn’t come around often.  The F80 is only the sixth of its kind, following the legendary 288 GTO, F40, F50, Enzo, and LaFerrari. So, it wasn’t exactly shocking when Ferrari announced the F80 with its seven-figure price tag. But snagging one of the 799 build slots for this 1,184-hp hybrid marvel takes more than cash; it takes clout.

Ferrari, like other elite luxury brands such as Hermes and Rolex, favors customers with long-standing loyalty. To secure a slot for the F80, most buyers will need a history of Ferrari ownership and a connection to the brand. This halo car isn’t just a purchase—it’s an invitation into Ferrari’s inner circle. Therefore, lucky purchasers will likely have first dibs on other new drops and perks.

As Ferrari’s most anticipated release of the decade, the F80 embodies this exclusivity. And if the company hasn’t already offered you a build slot, the secondary market may be your only ticket into this rarefied club. The 2026 Ferrari F80 is expected to make its way to U.S. customers in early 2026, with production starting before this year ends.

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