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NFL Removes ‘End Racism’ Slogan from Super Bowl Field

fter four years, the NFL swaps the “End Racism” slogan for “Choose Love” and “It Takes All of Us” at Super Bowl LIX, sparking debate.

by thinktank
February 4, 2025
Reading Time: 1 min read
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NFL Removes 'End Racism' Slogan from Super Bowl Field

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The NFL is making a noticeable change to the field for Super Bowl LIX, removing the “End Racism” slogan from the back of the end zones, a message that has been a fixture since 2020. Instead, the league will display “Choose Love” and “It Takes All of Us” on the field, according to Mike Silver of TheAthletic.com.

The “End Racism” slogan was introduced in the wake of George Floyd’s murder in Minneapolis, as part of the NFL’s broader initiative to address racial injustice. For four years, the message stood as a powerful symbol during games, but this year, the league is shifting its focus.

“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” NFL chief spokesman Brian McCarthy told The Athletic.

While the NFL frames the decision as a response to recent national events, some see it as a reflection of the shifting political climate. In recent months, there has been growing pushback from the current administration and several states against diversity, equity, and inclusion (DEI) efforts, leading to speculation that the NFL’s move might be influenced by these broader societal changes.

It’s still unclear whether this is a one-time change or if “End Racism” will be permanently removed from NFL fields.

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