Nike Gives Update On Ja Morant Endorsement Deal

Nike is sticking with Ja Morant, despite his latest suspension.

In a statement following Adam Silver’s announcement that Morant would be suspended 25 games for brandishing a gun on Instagram Live, Nike issued a statement saying they won’t cut ties with the Memphis Grizzlies superstar.  

“We are pleased that Ja is taking accountability and prioritizing his well-being,” the shoe retailer said. “We will continue to support him on and off the court.”

Statement from Nike on Ja Morant: “We are pleased that Ja is taking accountability and prioritizing his well-being. We will continue to support him on and off the court.”

— Ramona Shelburne (@ramonashelburne) June 16, 2023

After the second video surfaced, the sneaker giant pulled all of Morant’s shoes from its site and app, indicating that there could be trouble.  But the Ja 1 “Hunger” colorway that was scheduled to release was eventually re-added and sold out in minutes. 

Morant was initially suspended eight games after flashing a gun in a Denver strip club in March. The hoopster expressed remorse for his actions, but another video surfaced just two months later showing Morant holding a gun while sitting in a car on Instagram Live. The latest incident led to the 25-game suspension.

There was some question about whether Morant would face additional consequences. But it appears his Nike deal remains intact for now.