Nike is launching a re-creation program and reimagining the brand’s future by recycling Nike products and creating new designs.
According to a Nike press release, the program will collect vintage and dead stock pieces to transform them into new locally manufactured products. Here are the initiatives:
- The Nike Re-Creation program locally collects vintage and dead stock pieces, using them to create new locally designed and manufactured products.
- Nike Re-Creation is another way Nike is creating new solutions to advance a circular vision and chase the ultimate goal of a zero-carbon, zero-waste future.
- The first chapter of the Nike Re-Creation program features three iconic fleece hoodie and crew silhouettes inspired by LA sport culture and will drop exclusively at Nike’s The Grove store.
The program enhances a new way for Nike to go green by turning wasted material into new products.
“The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain, and sustainability to strategize and learn.”
The Re-Creation follows Nike Grind, Nike Refurbished, and Nike Recycling & Donation Initiatives, furthering Nike’s innovative vision of a circular future.
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