On Wednesday, Kraft Heinz announced that Oscar Mayer is launching a plant-based option.
Launching later this year, these products stem from a collaboration between Kraft Heinz Co. and TheNotCompany, a startup supported by Jeff Bezos.
“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity and legacy of the Oscar Mayer brand,” said The Kraft Heinz Not Company’s CEO, Lucho Lopez-May.
According to Kraft Heinz Not Company, its NotHogDogs and NotSausages will capture the savory and smoky experience the brand has provided for over 140 years.
A 2023 Good Food Institute and Morning Consult survey found that most Americans stop eating plant-based meat because they don’t like the taste.
