A spin on the typical nitro-cold brew, Pepsi introduces new nitrogen-flavored drinks in regular and vanilla flavors!
The latest Pepsi drink releasing March 28 will give caffeine lovers something to rave about. Nitrogen-flavored drinks have been the hottest commodity partially because of the creamy and silky flavor and how sweet it is. Now Pepsi wants in and is creating the first of its kind soda beverage.
Since nitrogen is typically served with an open-top for the gas to breathe, Pepsi has found a way around it.
CNN reports, “Pepsi took a page from Guinness’ playbook and added a so-called widget at the bottom that creates a “frothy, foamy, smooth texture unique to Nitro Pepsi.” Guinness patented the widget about 50 years ago, and the nitrogen-filled capsule releases the gas when opened to create the stout’s signature foamy head.”
The company recommends a specific way to enjoy the nitro drink, without ice and not using a straw.
Recently, Pepsi made it clear it wants to target non-carbonated drinkers though its brand solely relies on it.
“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola,” said Todd Kaplan, Pepsi’s vice president of marketing, in a press release. He added that Nitro Pepsi is a “huge leap forward for the cola category and will redefine cola for years to come.”
Draft Cola and Vanilla Draft Cola will be available in single cans and four-pack varieties and will soon hit stores!
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