After the huge success of Hustlers, STXFilms teamed up with two of the biggest rising stars in Hollywood, Saturday Night Live’s Pete Davidson and Straight Outta Compton‘s O’Shea Jackson Jr. for a movie titled American Sole.
According to Deadline, the movie is set in the world of after-market sneakers, one of the fastest-growing markets of in-demand streetwear. The film is categorized as a dramatic comedy. It is set to be written and directed by How To Make It In America creator Ian Edelman and produced by Kevin Hart along with NBA All-Star Chris Paul. The film is Paul’s first feature film as a producer.
“American Sole is a story about the highly exciting, very profitable sneaker industry and the secondary sneaker market. With my own personal passion for sneakers and the culture that drives it, I’m excited to be a part of telling this entertaining story,” said Paul.
The film features two twentysomethings (Davidson and Jackson), who both have acquired a huge amount of college debt. They decided to use the fast money gained from after-market sneaker resale to achieve their American dream. However, when their startup runs out of money, and a shady investor is their only way out of the bind, their dream quickly becomes a regret.
Stadium Goods, which is described by Deadline as the world’s premier sneaker and streetwear marketplace, is designated as the consulting producer for the film. John McPheters, on behalf of Stadium Goods, is an executive producer along with HartBeat’s Bryan Smiley. Drew Simon and Patricia Braga will oversee the movie for STXfilms.
“We’re always looking for ways to tap into the zeitgeist, and anyone who’s paying attention to popular culture around the world knows that this particular trend authentically marries the worlds of fashion, music, sports, and business and this project has garnered genuine interest in all of those key verticals. We believe we have assembled a dream team of filmmakers, and with the cast led by Pete, we couldn’t ask for a more exciting fit for STXfilms,” said Adam Fogelson, chairman of the STXfilms Motion Picture Group.
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