Pharrell Set To Open “The Goodtime” Miami Hotel Early 2021

Pharrell Williams can now add “hotelier” to his extensive resume.

Hospitality entrepreneur David Grutman and developer Eric Birnbaum have teamed up with the Grammy-award winning artist and producer on The Goodtime hotel.  The hotel will mark Pharrell’s entry into the hospitality business. The hotel will soon open its doors on Washington Avenue in Miami South Beach.

Architect Morris Adjmi designed the seven-story building and according to Pharrell, it’s heavy on the Wes Anderson vibes.

He told Vogue about the hotel’s aesthetic,  “Being in there is like being in a Wes Anderson film.” He added, “It’s like Margot Tenenbaum.”

The Goodtime hotel has reportedly been in the works for the past three years. The building will have 266 guest rooms, a workout area, a third-floor pool deck, a full-service eatery, 45,000 square feet of retail space, and a recording studio.

Pharrell said, “It’s good vibes, good energy, good karma, good food, good music, good environment, good vibration.” He added, “Come there one way, and then you leave vibrating. We call it spiritual Wi-Fi.”

The Goodtime is expected to launch sometime in early 2021.