Pharrell Williams Announces New Collaborative Project With Tiffany and Co.: ‘It’s About Seeing Things Differently’

Record producer, rapper and songwriter Pharrell Williams is set to collaborate with American luxury jewelry and specialty retailer Tiffany and Co.

Over the weekend, Pharrell gently announced a collaborative project with Tiffany and Co. The musician wrote an Instagram photo post: “It’s about seeing things differently.” The photo showed Pharrell wearing a black beret with “1970” written on the front. He also wore teardrop-shaped sunglasses that were encrusted with diamonds.

During an interview with WWD, Pharrell said, “Tiffany and I are engaged.” He added that this project is just the “first of many things that I’m gonna do with Tiffany.” He mentioned that he couldn’t say too much about the new partnership.

“It’s a partnership…It’s about seeing things differently,” he said at NIGO’s creative directorial debut at Kenzo’s Fall/Winter 2022 fashion show in Paris. “I can’t give it all away now. I don’t want to go too much into detail, OK, because we’re here today to celebrate my brother Nigo.”

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