Pop-Tarts Will Features The First Ever Edible Mascot At Its Upcoming 2023 Pop Tarts Bowl
Pop-Tarts

Pop-Tarts Will Features The First Ever Edible Mascot At Its Upcoming 2023 Pop Tarts Bowl

Ok, Pop-Tart fans, get ready for a first ever treat from the brand.

The winning team of the upcoming Pop-Tarts® Bowl will have Pop-Tart bragging rights to go along with the trophy.  The winner will win the first-ever Edible Mascot made by the brand following its inaugural bowl game of 2023.

“For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn’t that include our beloved Football Mascot, too?” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “Since we announced our title sponsorship of the Pop-Tarts Bowl, fans have been speculating on the larger-than-life game day experiences we will be tackling, and this is the first of many traditions that fans can expect Pop-Tarts to upend on game day.”

According to a press release, Pop Tarts will be celebrating the winner of its inaugural Pop-Tarts Bowl with each player taking a bite out of an enormous Pop-Tart, baked just for the occasion and fans can watch the mascot run around the stadium.

The 2023 Pop-Tarts Bowl, which was formally known as the Cheez-Ot Bowl, will air live on ESPN on December 28, at 5:45 p.m. (EST). The post-season showdown will unfold as representatives from the Atlantic Coast and Big 12 duke it out at Camping World Stadium in Orlando.

About Crystal Gross

Crystal joined BallerAlert in 2020 to renew her passion for writing. She is a Kentucky native who now lives in the heart of Atlanta. She enjoys reading, politics, traveling, and of course writing.

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