Pringles and The Caviar Co. Release $140 ‘Crisps and Caviar’ Box

Those with distinguished taste buds may want to grab a box of Pringles and the Caviar Co.’s $140 “Crisps and Caviar” box.

The two companies teamed up after caviar, the exclusive delicacy, went viral on TikTok when it was matched up with the popular chip brand. 

“I am a lifelong Pringles fan since my childhood, and we’ve been pairing Pringles at The Caviar Co. for ages. We started conversations about how we might potentially collaborate in early 2023,” Petra Higby, co-founder and CEO of The Caviar Co., told FOX Business.

“Following some extensive product testing (my favorite part of working in the food industry!) to discover the perfect flavor combos, designing and bringing to life the perfect on-the-go snack kits and flights, we were thrilled to launch the ‘Crisps and Caviar‘ collection…”

The pairing was introduced to blend the masses of those who eat caviar and those who look forward to trying it one day.

“Pringles is always looking for unique ways to satisfy our fans’ latest flavor cravings, and this collection with The Caviar Co. is a testament to our commitment of offering fans a flavorful experience that marries innovation, flavor, and sophistication,” Mauricio Jenkins, U.S. marketing lead for Pringles, shared in a statement with the publication.

The boxes come in three options: “Pringles x The Caviar Co. Smoky Shores,” includes a 1oz tin of smoked trout roe, a 1oz container of crème fraîche and a 2.5oz container of sour cream and onion Pringles all for $49.00.

The second is called “Pringles x The Caviar Co. Salt of The Sea,” which comes with a 1oz tin of the classic white sturgeon caviar, 1oz of crème fraîche and completed with the original Pringles chips for $110.

And the third option is called: “Pringles x The Caviar Co. Crisps and Caviar Flight,” which includes flights that come with a 1oz tin of smoke trout Roe and classic white sturgeon caviar along with 2.5oz cans of Pringles’ three popular flavors: original, sour cream and onion and BBQ — available for $140.00.