Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Proctor & Gamble’s Gillette Brand Receives Backlash For New Anti-Bullying And #MeToo-Centered Ad Campaign

by carmen_roxanna
January 17, 2019
Reading Time: 2 mins read
0
Share on FacebookShare on Twitter

It seems as though any company that speaks up and advocates against things we ALL know are wrong, they get backlash. First, Nike for supporting Kaep, and now Gillette for campaigning against sexual harassment and bullying while urging men to make a change.

The reputable shaving razor company switched up its 30 year tagline “The Best A Man Can Get,” for the revised “The Best Men Can Be” in the campaign, which features almost two-minutes of men intervening to stop fights between young boys and berating others men for saying/doing sexually inappropriate things to females in public. 

Gillette said in a news released announcing the campaign that the company has a “responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions on what it means to be a man.” The company also included a pledge to donate $1 million annually for the next three years to a nonprofit devoted to helping men “achieve their personal ‘best.'” According to #Adweek, The Boys and Girls Club of America will be the first recipient of the donation.

Just like the controversial #Nike ad campaign featuring former NFL star #ColinKaepernick, Gillette’s “The Best Men Can Be” campaign received ample backlash on social media and many have called for a boycott of its products. However, there is a significant difference between the two overall reception of both ad campaigns.

First, the Gillette advertisement video on #YouTube reports 352,000 likes and 738,000 dislikes as of Wednesday, and it was released Sunday. Compare that to Nike’s 2018 ad campaign, which was released in September and has garnered 152,000 likes and only 20,000 dislikes on YouTube, causing a stock and sales surge after the ad was released. But the reason Gillette isn’t receiving the same outcome as Nike is clear, Nike’s message to customers was uplifting towards its customers rather than accusatory.

Although the message is there, the marketing behind Gillette’s advertisement may not have been the best strategy according to #Intelligencer. The publication made the analysis that, “Nike’s campaign appeals to customers — and drives Nike’s sales — to the extent it reflects customers’ existing values back at them. That does not mean companies have the cultural capital to do what Gillette is trying: asking customers to reflect on and change their own behavior.”

What do you think about the ad? How do you think the backlash differs between the two companies?

https://www.youtube.com/watch?v=koPmuEyP3a0&t=35s

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Gilette Fusion

Related Posts

James Harden’s Nephew Accused of Assaulting Woman During NYE Mansion Party—Security Team, NBA Star Sued
News

James Harden’s Nephew Accused of Assaulting Woman During NYE Mansion Party—Security Team, NBA Star Sued

June 24, 2025

NBA superstar James Harden is now a defendant in a lawsuit tied to an alleged sexual assault that occurred at...

Norwegian Tourist Barred From Entering U.S. Over Bald Meme of JD Vance
News

Norwegian Tourist Barred From Entering U.S. Over Bald Meme of JD Vance

June 24, 2025

Mads Mikkelsen, a 21-year-old Norwegian tourist, says his summer vacation to the U.S. ended before it could even begin, all...

Karmelo Anthony and Self-Defense: Was His Response Just?
News

Karmelo Anthony Indicted for Murder in Fatal Stabbing at High School Track Meet

June 24, 2025

A tragic moment at a Texas high school track meet is now moving through the legal system. Karmelo Anthony, the...

#image_title
News

OpenAI CEO Sam Altman Warns Against Blind Trust in ChatGPT Despite Its Popularity

June 24, 2025

OpenAI CEO Sam Altman is surprised by how much people rely on ChatGPT, even though it’s far from perfect. “People...

Next Post
Boston Celtics Sign Veteran Blake Griffin for One Year Deal

Blake Griffin Settles Legal Battle With Baby Mama Over Old Relationship With Kendall Jenner

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d