Reggie Bush has filed a lawsuit against USC, the Pac-12, and the NCAA, demanding compensation for using his name, image, and likeness (NIL) during his time with the Trojans. Bush’s legal team argues that the organizations earned significant profits from his “prominence” through TV contracts, merchandise, and media rights, both during his time at USC and after he left for the NFL.
In the lawsuit, Bush’s attorneys stated that even after his departure, the three entities continued to benefit financially from his reputation “without any acknowledgment of his contribution.” Evan Selik, one of Bush’s attorneys, emphasized that this case isn’t solely about Bush: “It’s about setting a precedent for the fair treatment of all college athletes.”
Bush was one of the most prolific players of his era, amassing 1,740 rushing yards and 18 touchdowns during his junior season, which earned him the 2005 Heisman Trophy. However, Bush and USC forfeited the Heisman in 2010 due to NCAA violations related to impermissible benefits. This also led to USC vacating the 2004 national title and 14 game victories.
The introduction of NIL compensation for college athletes in 2021 reignited Bush’s fight for recognition. He has since filed a separate lawsuit against the NCAA for defamation after a spokesman claimed Bush was involved in “pay-for-play arrangements.”
Earlier this year, the Heisman Trust reinstated his trophy, citing the “enormous changes in college football,” and Bush’s No. 5 jersey was re-displayed at USC’s home opener.
Despite recent efforts by USC to reconnect with Bush, his legal team criticizes the delay in addressing the injustices. Talks are also reportedly underway to have Bush lead USC out of the tunnel for a game this season.
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