Rice Krispies Launches Fruity Rainbow Krispies To Cereal Lineup

Kellogg’s new cereal brings color and a fruity taste for spring.

The new cereal is a spin on the classic beloved breakfast option, the first fruity cereal in the franchise.

Rainbow Krispies introduces a new cereal shape with six colors and a fruity aroma in each bite.

According to PR Newswire, the cereal also provides 20% daily value of Vitamin D, 8 grams of whole grains, and is fortified with nine vitamins and minerals per serving.

On Thursday, Kellogg’s announced the new cereal’s benefits.

“At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets¹, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans,” said Laura Newman, senior director of brand marketing at Kellogg Company.”

“Whether you’re looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg’s Rainbow Krispies are here to add a boost to even the most mundane mornings,” she finished.

The delicious cereal box is available now in select grocery stores and retails for $4.99 for an 11.1-ounce box and $5.99 for a 17.8-ounce box.