LeBron James’ Longtime Agent Rich Paul Partners With New Balance to Launch New Sportswear Brand, Klutch Athletics

Sports agent Rich Paul launches a new sportswear brand with New Balance.

On Wednesday, the Klutch Sports Group founder revealed that he is collaborating with New Balance to create a new brand, Klutch Athletics.

In a press release, the sportswear giant said Klutch Athletics aims to “support and serve all athletes throughout their athletic journey, including youth, collegiate and professional sports.”

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“There’s a gap right now that we can fill – creating a training products that is functional, but with style,” Paul said. “We’ve seen other brands moving away from youth sports and training. So we’re focused on bringing the new look of training for the next generation. And there’s no one better than New Balance to build this with.”

According to New Balance, the brand’s apparel will include “iconic” gray shades. The products will also feature a “touch” of green to represent “where young athletes first fell in love with the game on their field of play.”

The brand’s first collection is expected to be released this spring on April 27th and features training apparel for men, women and youth athletes. Prices for the items will vary by clothing. Hoodies will go for roughly $120, while t-shirts will cost $40.

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