Rihanna is taking her Fenty empire to new heights!
Early Thursday morning, Rih Rih announced that her beauty brand is now an official “premium partner” of the 2024 Paris Olympic and Paralympic Games. This is a groundbreaking move for the brand and marks its first partnership with the international event.
“Tried to tell yall….we outside all 2024,” Rihanna captioned the social media announcement. “PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby.”
tried to tell yall….we outside all 2024!!!
PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!#FentyxParis2024 💄🏆 pic.twitter.com/FDjJgJnrAa— Rihanna (@rihanna) July 18, 2024
Additionally, Fenty isn’t just providing products to the games but is also getting heavily involved in the Olympic and Paralympic events. Attendees can expect to see athletes making appearances, doing beauty tutorials, and having interactive experiences with fans, which enhances the excitement and engagement for both brands during the month-long event.
Fenty’s collaboration with the 2024 Paris Games highlights the brand’s innovative spirit and and its role in continuing to influence cultural trends. As a new partner, Fenty Beauty has raised the bar when it comes to furthering the beauty industry, showcasing that beauty and athletics can be intertwined. Nevertheless, the 2024 Games is set to kick off on July 26th and end on August 11th.
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