Wednesday, sportswear brand Puma hinted at the return of their Fenty x Puma collab with Rihanna.
Puma shared a “She’s back” graphic on Instagram, tagging Rihanna and Puma Sports Style.
Rihanna and the athletic shoe brand have a history, with Rihanna’s Fenty Puma Creeper taking home FN’s Shoe of the Year in 2016.
“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” the star told Footwear News in 2016. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”
The Fenty Beauty founder collaborated with Puma in 2014 as a creative director for the womenswear line, then went on to a line called Fenty x Puma, but the partnership ended in 2018. After, the “Diamonds” singer inked a deal with LVMH for her fashion line, which was put on hold in 2021.
In the meantime, Rihanna has been busy performing at the Super Bowl, announcing her second baby on the way, and creating new products for Fenty Beauty.
What are you most looking forward to with Fenty x Puma?
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