Rihanna Steps Down As CEO Of Savage X Fenty, Taps Hillary Super: ‘She Is A Strong Leader’

Rihanna announced Friday that she is stepping down as chief executive officer of Savage x Fenty.  Former Anthropologie Group CEO Hillary Super will spearhead the lingerie company starting June 26.

The singer welcomed Super as the new CEO.

The soon-to-be mother of two will remain in a leadership role as executive chair, she told Vogue Business.

“I’m so grateful and excited to welcome Hillary Super as our new CEO,” the singer said. “She is a strong leader and is focused on taking the business to an even higher level.”

Rihanna, who is also the CEO of Fenty Beauty, started Savage X Fenty in 2018. The brand made its fashion show debut that same year during New York Fashion Week. In 2019, the brand had a second fashion show that occurred during New York Fashion Week and was featured in an Amazon documentary, “Savage X Fenty Show Vol. 1.”

Many performed at the event, including Rihanna, Big Sean, Migos, Halsey, and others.

The brand has an inclusive market and is known for featuring models of all sizes and from a variety of backgrounds, Good Morning America reported.

In 2021, Savage X Fenty was valued at $1 billion, Forbes reported.

“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said in her statement to Vogue Business on Friday. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”

Super, who said she is “thrilled to join the Savage X Fenty family,” also spoke to Vogue business about the brand’s influence in the fashion industry on Friday.

“The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring,” she said.