Russell Simmons to Honor Hip-Hop Pioneers With NFT Collection

Def Jam founder Russell Simmons wants to give back to hip-hop pioneers with a collection of NFTs.

On Friday, Simmons will launch a collection of NFTs or non-fungible tokens that will feature some of hip-hop’s biggest OGs. Page Six reports that they will feature never before seen or heard recordings and artwork from Big Daddy Kane, MC Lyte, Doug E. Fresh, Grandmaster Caz, and more. 

A source told the outlet that even though some more prominent names are attached to the drop, the series, titled Masterminds of Hip-hop, will also pay homage to some lesser-known founding fathers. 

“I often think of the early days of pre-recorded hip-hop when it was only a performance art. There were rappers and DJs who pioneered the space and made it so popular that the recording of rap artists was imminent,” Simmons said in a statement.

He added, “None of them has received the accolades that I believe they deserve, and this is my chance to use a new vehicle to revisit and repay these amazing artists while they are still living.” 

NFTs are a digital asset that exists on the blockchain. The digital files will be available for purchase on the Tokau platform. The release is set to be the first wave, likened to a sneaker release. Future collections are rumored to feature artists like Snoop Dogg

Simmons will attend the launch party this week in New York, a rare public appearance since he was accused of sexual assault a couple of years ago.


About ErinBoogie

Erin Boogie is a blogger for and producer/co-host of the weekly radio show In the Field Radio.

Check Also

Young Dolph

Young Dolph Laid to Rest in Hometown

On Tuesday, family and close friends of Young Dolph gathered in Memphis, Tennessee, to lay …

Leave a Reply