Relationship Goals: Russell Wilson and Ciara Are Launching A Film and Digital Production Company

Russell Wilson and Ciara are expanding their empire with a new business venture in entertainment, “Why Not You Productions.”

The Wilsons officially announced their plans in a joint statement on Monday. Through scripted and unscripted film, television and digital content projects, the power couple plans to tell “inspiring and aspiring narratives and human interest stories.”

“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” Wilson and Ciara said in a joint statement. “We are both storytellers at heart, and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”

According to Hollywood Reporter, the production company will be an extension of the couple’s youth empowerment-based, “Why Not You Foundation” as well their entertainment record label and brand management company.

“For us, we want to be able to create, create, create,” Wilson added.

2019 is off to a great start in business for the Wilsons. Russell signed a four-year $140 million extension deal with the Seattle Seahawks earlier this month, making him the highest paid player in the NFL.

Russell Wilson and Ciara
Russell Wilson’s Instagram

About Retonjah Burdette

Retonjah Burdette is a publicist and published content curator from Atlanta, Georgia. After receiving her Bachelor’s in Public Relations from Georgia Southern University in 2017, Burdette then went on to get field experience with one of the top entertainment PR firms in Atlanta. Since the start of her career, Burdette has worked with a number of actors, authors, entrepreneurs and independent artists. She has secured placements on media outlets such as TV One’s Sister Circle, Good Day Atlanta on FOX, V-103, CBS 46, Kontrol Magazine, KISS 104.1 and Rolling Out to name a few. In addition to her growth in PR, she is currently a writer for Baller Alert, a top platform for news and entertainment. In hopes of bringing the visions of others to life, she launched Girl Avant-Garde in 2019, a creative agency specializing in innovative content, branding and PR in entertainment. Her overall goal is to have autonomy over her creative thought process and to teach branding to new entrepreneurs and others pursuing a career in the public eye.

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