Serena Williams Releases Her Self Designed Clothing Line

On Wednesday, #SerenaWilliams released the first 12 pieces of her fashion collection, titled #Serena. You can only shop the pro-athletes brand exclusively at her website. According to PEOPLE, Williams says the line is “inspired by femininity and strength. This is more me. I’ve always designed for other people in different companies and you know limitations when you’re designing like, ‘Oh you can’t use this fabric,’ or ‘You can’t do this.’”
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She continued to say in a release, “I absolutely love this collection because it represents all the facets of my life as an athlete, an entrepreneur, and now, a mother. We’re all on a journey that delights us with highs and challenges us with twists and turns, which shapes us into who we are and who we want to become. I’ve learned to embrace and celebrate this process of individual growth and dedicate this collection to all women who want to join me in showing the world our true selves.”
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Her pieces have ranges of sizes for all women and range from $14.99 to $215. The items she released for sale include dresses, denim jackets, and more but this is just the beginning. Williams plans to add more pieces to the collection later this year.