Sharon Osbourne Slams Kanye West For Selling “Church Merch” at Coachella: “I Don’t  Think the Church Has Anything to Do With His Merch”

On Monday’s episode of ”The Talk,” co-host Sharon Osbourne shared that she isn’t a fan of Kanye selling his Sunday service apparel, ”church clothes,” for profit.

According to Entertainment Tonight, Kanye West held a special Easter Sunday Service performance at the 2019 Coachella festival. West had over 50,000 fans in attendance and sold his new “Sunday Service” line at the event.

Kanye West's Church Clothes
Kanye West Daily

While Osbourne expressed that she was a fan of his performance and the music on Easter, the 66-year-old said that she was opposed to West making the church service a “business.”

“I don’t like using the term church merch,” said Osbourne. “I don’t think the church has anything to do with his merch, and what church, the church of Kanye?”


Kanye West's Church Clothes
Kanye West Daily

“It’s the same as his service in Calabasas. It’s for celebrities, so he claims.” Osbourne added. “I do love the music, I must say. It’s all about the music, and I do love what he’s doing musically, but I suppose everything he does is a business. The same as his shoes and his music. He’s making a profit, so he’s a businessman, so that’s what you do.” 

Kanye West's Church Clothes
Kanye West Daily

Other hosts of ”The Talk,” such as Carrie Ann Inaba chimed in on the discussion.

“I think it’s overpriced,” said Inaba. “This is ridiculous, he is taking advantage of people.” 

According to Variety, the “church merch” at Coachella included sweatshirts for $165-$225, “Jesus Walks” socks for $50, $70 T-shirts reading “Trust God” on the front and “Sunday Service at the Mountain” on the back.

West has been leading his Sunday service since January of 2019.

About Retonjah Burdette

Retonjah Burdette is a publicist and published content curator from Atlanta, Georgia. After receiving her Bachelor’s in Public Relations from Georgia Southern University in 2017, Burdette then went on to get field experience with one of the top entertainment PR firms in Atlanta. Since the start of her career, Burdette has worked with a number of actors, authors, entrepreneurs and independent artists. She has secured placements on media outlets such as TV One’s Sister Circle, Good Day Atlanta on FOX, V-103, CBS 46, Kontrol Magazine, KISS 104.1 and Rolling Out to name a few. In addition to her growth in PR, she is currently a writer for Baller Alert, a top platform for news and entertainment. In hopes of bringing the visions of others to life, she launched Girl Avant-Garde in 2019, a creative agency specializing in innovative content, branding and PR in entertainment. Her overall goal is to have autonomy over her creative thought process and to teach branding to new entrepreneurs and others pursuing a career in the public eye.

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