Star runner Shelly-Ann Fraser-Pryce has landed a prestigious partnership with Richard Mille.
The Jamaican sprinter joins the company as a brand ambassador as she gears up for the 2024 Paris Olympic Games. As part of the new deal, Fraser-Pryce, who has been nicknamed the “Pocket Rocket,” will rock an RM 07-04 Automatic Sport during the Parisian games. The legendary watch company and Fraser-Pryce announced the big news via Instagram on November 29th. In her formal statement, Fraser-Pryce said she was excited to partner with Richard Mille as yet another way of her defying the odds.
“People have always told me what I could or couldn’t do; I wanted to be part of a brand that knows about timing and where age doesn’t limit your progress. At the end of the day, we have the same vision as it pertains to our legacy. What we want to achieve is timeless,” Fraser-Pryce explained.
Fraser-Pryce has achieved so much throughout her career. She has earned ten gold and four silver medals. The 36-year-old is the only sprinter to hold five world titles in the 100 meters, taking home the title in 2009, 2013, 2015, 2019 and 2022. For this reason, Brand and Partnership Director Amanda Mille feels that Fraser-Pryce is the right woman for the job.
“She is a strong woman who combines sprinting with being a mother. As if that wasn’t already enough, she finds the energy for her charity work, and this all-round commitment totally reflects our values,” Mille stated.
Fans will witness Fraser-Pryce wear the timepiece during the games, which begin July 26th, 2024, and conclude August 11th, 2024.