Should a Luxury Watch Brand Align With Shedeur Sanders Amid Viral Celebration?

Shedeur Sanders has created a go-to celebration that has become a viral sensation.

By now, you’ve probably seen the viral videos of the QB flexing his bling-out Audemars Piguet Royal Oak 15500, which has spurred a trend, with various individuals adopting this celebratory gesture dubbed “The Shedeur.”

Players like Davante Adams and Breece Hall, artists like Rick Ross and DJ Khaled and even fans have been lifting their wrists, AP or not. The impact and influence Sanders since arriving in Colorado has been something that has not been seen or felt before.

When it comes to the celebration, Buffaloes head coach Deion Sanders thinks that a watch company should come in and give the star player a ‘lucrative’ deal.

“It’s hilarious to me because he and I joke about it on a daily basis. We just got to get him a lucrative watch deal. He can’t keep doing it for free. He can’t keep doing it for nothing,” Sander reiterated during his preseason conference earlier this week.

Sanders is correct. The brand visibility and engagement he brings to AP is massive. Although his specific market may not be the strongest financial group to target, there’s a valid point to consider: who’s to say that the boosters of Colorado and older fans will not be encouraged?

Sanders’ NIL deals are valued at $5.1 million, according to on3. With an impressive following exceeding one million on Instagram, 261,000 on TikTok, and 46,000 on Twitter, his social media presence adds to his market appeal. Among his notable NIL deals are an endorsement agreement with Mercedes Benz from 2022, a partnership with Beats by Dre, and Tom Brady’s clothing line, Brady. These high-profile endorsements underscore the value of esteemed brands aligning themselves with this promising Junior Quarterback.

Do you think a luxury watch company will see the value in aligning with Sanders this season or next?