SKYN, the top non-latex condom brand globally and in the U.S., has officially launched SKYN KING, a new premium line designed for men who value comfort, confidence, and connection.
Built with the brand’s patented non-latex SKYNFEEL® material, SKYN KING condoms are crafted for a natural feel that adapts smoothly to the body. The line includes SKYN King Large, a large-fit, ultra-soft option, and SKYN King Elite Large Extra Glide, a thinner version with 40% more lubricant for added comfort.
But SKYN KING is about more than just fit, it’s about identity. In collaboration with The Gentlemen’s Factory, a community supporting men of color across culture and business, SKYN dug into real conversations around modern masculinity. What came through was clear: choosing what fits—physically, emotionally, and relationally—is a powerful act of self-care.
“Modern masculinity is about more than virility – it’s about meaningful connection, shared pleasure, and the confidence to be yourself,” said Laurent Faracci, CEO at Lifestyles Healthcare.
That message is front and center in SKYN’s new “Kings Don’t Settle” campaign, featuring artists Smino and Akeem Ali. Known for their creative freedom and authentic voices, both artists will appear in exclusive content highlighting themes of intimacy, identity, and standing firm in who you are.
To celebrate the launch, SKYN is hosting an immersive experience at this year’s Roots Picnic in Philadelphia, highlighting Black culture, connection, and confidence. Starting May 19, fans can enter to win a VIP Roots Picnic package by nominating a “King” in their life—someone who leads with authenticity and self-respect. Details are available on @SKYN’s Instagram page.
SKYN KING is now available at CVS and Target, starting at $7.49, with more retailers to follow. For more info, visit skynfeel.com and follow @SKYN on Instagram.
