Coca-Cola and Bacardi are linking up to introduce a ready-to-drink (RTD) version of one of the world’s most iconic cocktails: rum and Coke. This pre-mixed beverage will hit select European and Mexican markets in 2025, offering a convenient way to enjoy the classic drink on the go.
For those who love the simplicity of a rum and Coke but prefer the ease of a canned cocktail, this partnership brings two well-known brands together for the first time in a long time. The combination of BACARDÍ’s smooth rum and Coca-Cola’s timeless flavor has been a bar staple for decades—dating back to the invention of the Cuba Libre in Havana over 120 years ago.
In a joint statement, executives from both companies expressed excitement about the release. Coca-Cola CEO James Quincey said the move helps the company expand into the growing RTD alcohol market, while Bacardi’s CEO Mahesh Madhavan highlighted the convenience and reach this collaboration brings to fans of the cocktail.
The canned cocktail will have an alcohol content of around 5%, but this may vary depending on the market. The packaging will feature the familiar logos of both brands, and the product will include clear messaging that it’s intended for consumers of legal drinking age.
With the rise of ready-to-drink cocktails, this new option is likely to appeal to those looking for a no-fuss way to enjoy a favorite drink—whether at home, at a picnic, or on the go
Discover more from Baller Alert
Subscribe to get the latest posts sent to your email.
