Smash or Pass? Kit Kat Introduces New Vanilla Flavor

Break me off a piece of that vanilla KIT KAT® bar!

Fan favorite candy brand KIT KAT® is adding a new flavor to its lineup with the release of KIT KAT® Vanilla. This new bar features the brand’s signature crisp wafers, now coated in vanilla-flavored crème, and is available year-round at retailers nationwide.

With vanilla being a popular flavor among consumers, KIT KAT® Vanilla offers a new twist on the classic bar. To mark the launch, KIT KAT® is running a giveaway on Instagram (@KITKAT_US), where four winners will receive branded BÉIS carry-on luggage filled with KIT KAT® Vanilla bars. One grand prize winner will also receive a $1,000 vacation rental gift card. Fans can enter starting September 18 by following KIT KAT® on Instagram and sharing their ultimate “vanilla break” using #KITKATVanillaBreakSweepstakes.

“We’re happy to offer KIT KAT® Vanilla for fans who enjoy trying new flavors,” said Lindsay Morrow, Senior Associate Brand Manager.

KIT KAT® Vanilla is available in standard and king sizes. For more information, visit @KITKAT_US on social media or Hersheyland.com.