Smash or Pass? KRAFT Debuts Everything Bagel Mac & Cheese Flavor

KRAFT has introduced a new flavor, Everything Bagel Mac & Cheese, as part of its “Fan Flavorites” program.

This blend combines KRAFT’s classic cheese sauce with the savory seasoning mix of everything bagels, including garlic, onion, and poppy seeds. The new flavor will be available in a limited release on Walmart.com, with pre-sales beginning on November 25 and official sales starting on November 29. Priced at $1.58, there will only be 15,000 boxes available.

This launch marks KRAFT’s effort to expand its lineup with bolder flavors that reflect consumer interest. Sara Roashan, Associate Director of Innovation for KRAFT Mac & Cheese, noted that the idea was driven by fan input. “Our goal is to introduce new products that deliver on what our fans are craving,” she explained.

The Everything Bagel Mac & Cheese reflects a growing trend in flavored mac & cheese offerings, with KRAFT exploring additional new flavors for future releases. For now, fans can try this limited-edition offering exclusively online.