After acquiring ownership over Death Row Records last year and removing the label’s catalog from streaming, Snoop Dogg announced Thursday the albums are now back on streaming platforms.
“Yessir. Heard you,” Snoop wrote on Twitter. “Death Row Records catalog is back streaming everywhere tonight 9pm pst.”
Yessir. Heard you. Death Row Records catalog is back streaming everywhere tonight 9pm pst. 💨 pic.twitter.com/oqnP4rDdT2
— Snoop Dogg (@SnoopDogg) March 9, 2023
In a follow-up tweet, he included a graphic of albums that are now on Apple Music. Classic Death Row projects like Dr. Dre’s The Chronic, Snoop’s own discography like Doggystyle and The Doggfather, and 2Pac’s All Eyez on Me are now available for streaming.
— Snoop Dogg (@SnoopDogg) March 10, 2023
Albums by Death Row artists, like Danny Boy and the late “First Lady of Death Row” Jewell, are streaming for the first time.
Snoop pulled Death Row’s music from streaming shortly after acquiring the label. At the time, the 51-year-old said it was over royalties while sitting down with Drink Champs last April.
“First thing I did was snatch all the music off those platforms traditionally known to people because those platforms don’t pay,” he said. “And those platforms get millions of millions of streams, and nobody gets paid other than the record labels. So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and the music, in the meantime, will live in the metaverse.”
In December, Snoop teamed up with former Apple global creative director Larry Jackson and his Gamma media company. The brand quietly acquired a stake in the Death Row Records catalog that will eventually see the rights revert back to Snoop.
The deal was described as a “long-term partnership” meant to “enrich the value of the IP.”
The catalog was released exclusively to TikTok in February. It allowed users to create videos using clips from classic Death Row songs. The move helped build a buzz around reintroducing the music back to streaming.