Snoop Dogg announced the official appointment of his wife Shante Broadus to his executive team as his official manager.
Shante Broadus is a well-respected serial entrepreneur and philanthropist who began her career by managing the early part of Snoop’s career.
“In her new role, Shante will bring her vast, multi-dimensional expertise to expand Snoop Dogg’s existing ventures, as well as cultivate and fortify all upcoming partnership deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing, and TV/film space” a press release stated.
Additionally, Shante will oversee the media arm of Snoop Dogg’s empire, diGGital doGG – home to exclusive mobile apps, video games, and a proprietary animation pipeline.
“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire,” said Shante.
Upcoming projects under Shante’s leadership include Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League, Snoop’s highly anticipated summer tour, and more.
Mrs. Broadus will also be very busy preparing for the release of her first book, “Paid the Cost to be the Boss Lady.”
“Shante has been guiding my career behind the scenes from day one,” says Snoop. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together,” the rapper said.