Snoop Dogg is teaming up with eBay to create a new membership program that offers exclusive access to Death Row Records merch and events.
On Thursday, Uncle Snoop launched the Death Row Inmate Program (D.R.I.P), which gives fans exclusive access to the label’s merch and events. The program can only be accessed through the auction and e-commerce site, eBay.
The membership comes with three different tier levels. According to a press release, the basic level, which costs $49, comes with access to AMA sessions and meet and greets with the new roster of Death Row artists. It also offers access to the label’s new curated Dash Radio stations, Death Row Radio and WBALLZ 187.4, and members only access to private Snoop Dogg, Death Row and Dash Radio events.
For an extra $50, fans can purchase the Platinum level which includes everything as the base level offers, plus a platinum chain and dog tag.
Lastly, the Diamond level which is the more expensive package, offers everything at the two lower levels, plus an authentic diamond and gold Death Row chain. In addition, fans will get an on-air birthday shoutout, early access to all future projects, releases and surprise gifts and experiences only reserved for Diamond members. This package will cost roughly $499.
In addition, Snoop is also releasing a limited amount of autographed memorabilia. The collection features the Pittsburgh Penguins jersey worn by Snoop in the “Gin & Juice” video, a giant Death Row pendant mounted on a gold Cuban link chain, and the outfit Snoop wore to receive his honorary WWE Title at the 2022 WrestleMania Launch Party.
The collection has currently been placed on the auction block through December 11th.