Snoop “keep a bag” Dogg is releasing a wine brand dedicated to him securing ownership of Death Row Records.
Uncle Snoop have partnered with Treasury Americas to create a wine brand named after the infamous record label. The ‘Gin & Juice’ rapper and Treasury have created the red wine to highlight the Snoop’s major milestone.
“Acquiring Death Row Records was a very meaningful moment for me,” Snoop says in a press release. “And I’m excited to celebrate the milestone with the launch of Death Row Records Limited Edition Red Wine. This wine is something special, created exclusively for my loyal fans.”
The limited-edition Death Row Records Red Wine will be available for purchase for $24.99.
Snoop bought Death Row from MNRK Music Group back in February. According to reports, the major deal did not include Dr. Dre’s debut album ‘The Chronic’, or 2Pac’s ‘All Eyez On Me’ and ‘The Don Killuminati: The 7 Day Theory’ albums.
During the time of the purchase, MNRK did not own the albums anymore.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop said at the time. “This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK, and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
Since buying the record label, Snoop has already dropped two albums this year, ‘B.O.D.R.’ and ‘I Still Got It,’ which was released on Friday.