Steph Curry Joins Davidson University as Assistant General Manager of Basketball Program

As Name, Image, and Likeness (NIL) continues to reshape college sports, programs and universities are finding new ways to adapt. Davidson University may have set a groundbreaking precedent with a move that could significantly elevate its basketball program.

For the first time in history, a current NBA player—none other than the greatest shooter of all time, Stephen Curry—will serve as the assistant general manager of Davidson’s basketball team. This marks Curry as the first active NBA All-Star to take on such a role.

Ironically, this news follows ESPN’s Adrian Wojnarowski leaving the network at the start of the NBA season to become the general manager of his alma mater, St. Bonaventure. Similarly, James Harden has spent six figures in recent years to help his alma mater, Arizona State, attract high-level talent.

Curry’s influence as a recruiter is undeniable. Davidson is just 30 minutes from his hometown of Charlotte, North Carolina, and while his national impact is massive, his local presence is even more powerful. The prospect of young players speaking directly with the NBA icon they grew up idolizing—watching him break records, win MVPs, and hoist championships—makes for a strong recruiting advantage.

In addition to his new role, Curry, alongside his wife Ayesha and a group of Davidson loyalists, will launch an eight-figure fund to support both the men’s and women’s basketball programs.

Curry expressed his deep connection to the university in a statement:

“The Davidson experience is top-notch. My journey from when I got to Davidson in 2006 to now demonstrated that I had the opportunity to play basketball at the highest level, got a great education, an amazing network through the Davidson alumni, and continue to wave the Davidson flag. I want very talented, high-character student-athletes to have that same experience.”

This move not only solidifies Curry’s lasting impact at Davidson but also sets a new standard for athlete involvement in college sports development.