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Sweet’N Low Magnate Commits Suicide By Jumping From NY Park Avenue Apartment

by Crystal Gross
January 16, 2021
Reading Time: 2 mins read
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Sweet’N Low Magnate Commits Suicide

Image Credit: Google Maps

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The wealthy Sweet’N Low creator, Donald Tober, committed suicide by jumping from his Park Avenue apartment, Fox Business reports.

Tober, 89, had Parkinson’s disease. Around 5 am Friday, he leaped to his death and was found in the courtyard in the luxury Upper East Side building.

Tober was the CEO and co-owner of the New York-based Sugar Foods, which employees 1,400 employees.

He is known for turning Sugar Foods flagship product, Sweet’N Low—and it’s infamous pink packets—into a household name found on kitchen counters and restaurant tables all over the country. This also includes Sugar in the Raw and N’Joy non-dairy creamer.

In 1955, Tober told Restaurant News, “Basically, we’re concerned with everything that surrounds the coffee cup. We’re tightly focused.”

By the mid-‘90s, well over half of the foodservice businesses used Sweet’N Low. The product also commanded over 80% of the sugar substitute market.

“Donald IS Sweet’N Low,” the president of Sugar Foods, Steve Odell, told the magazine.

“Don’s had as much to do with building Sweet’N Low into a household name as anyone ever has with a product. Every packet of Sweet’N Low sold today can be traced back to a single sales call that he probably made or at least had a part in.”

Tober and Odell were business partners for 51 years.

“He was bigger than life. He made everybody feel special — everybody. He’s an icon, and he’ll always be,” Odell said, adding they Tober was fighting a “devastating” disease, “especially for someone as active as he was.”

But still, his suicide came as a surprise.

“I talked to him yesterday, and certainly, no. There was no indication whatsoever.”

Tober was a Harvard Law School graduate and a chairman of The Culinary Insititute of America. He also founded City Meals-on-Wheels.

He’s survived by his wife Barbara Tober, who worked for 30 years as editor-in-chief of Brides magazine.

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Tags: Donald ToberSugar FoodsSuicideSweet'N Low

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