Swizz Beatz just added “jewelry designer” to his already stacked resume.
The music mogul has partnered with Brazilian jeweler Ara Vartanian to drop a bold new collection called ARA x MR DEAN, blending luxury design with street-level fashion.
This isn’t your typical men’s line either.
While it launched as a men’s collection, both Swizz and Ara made it clear that this collection isn’t boxed in by gender.
The pieces were created for everyday wear, not just black-tie events.
The idea started with brooches. Then Swizz’s longtime obsession with two-finger rings took over, pushing the collab to evolve fast. That first custom ring is a kinetic two-finger piece that moves with your hand, thanks to Ara’s expert engineering and several design trials. The second two-finger ring came out even more sculptural, adding weight and edge to the collection.
The brooches have turned into statement pieces too. Made with trillion-cut stones and tubular shapes, they’re sharp, architectural, and unmistakably signature to the ARA x MR DEAN identity.
Additionally, there’s a set of Riviera-style necklaces lined with continuous stones, cufflinks designed by Swizz himself with strong triangle vibes, and chain bracelets that bring a clean yet graphic look. The gemstone lineup includes emeralds, rubellites, aquamarine, garnet, tanzanite, Paraíba tourmaline, and even blue sapphires and diamonds.
Finish-wise, the collection balances texture and shine. Expect sandblasted matte details next to polished edges and rhodium accents. Most pieces are adjustable too.
The ARA x MR DEAN collection drops in limited editions starting May 2025 at Ara Vartanian’s flagship and select retailers. You can now preview the full lineup online.
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