Taco Bell is testing a monthly taco subscription service.
The fast-food restaurant is testing out the new application in twenty restaurants in Tuscon, Arizona, until November 24, 2021.
The Taco Lovers Pass will cost between $5.00 and $10.00 per month. Subscribers will receive one taco a day for thirty days.
The company is aiming to make the Taco Loves Pass a permanent fixture. Yum Brands, the owner of the chain restaurant, says that users enrolled in its loyalty program tend to spend thirty-five percent more.
Consumers must download the Taco Bell application to access the program. Once the application is unlocked, an assortment of tacos will be offered — Doritos tacos, soft tacos, crunchy tacos, and spicy potato soft tacos will be available.