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Jay-Z Partners With LVMH In 50/50 Champagne Deal

Jay-Z and LVMH Moët Hennessy Louis Vuitton SE join forces in the Champagne industry, confirming the alliance between the world of hip-hop and luxury as the Covid-19 pandemic reduced sales of the festive wine world-wide. LVMH has a 50% stake in the high-end brand Armand de Brignac, which Jay-Z owns. …

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