For many years, Percy Miller, who also goes by the stage moniker “Master P,” has been known primarily as a rapper, actor, philanthropist, and the founder of No Limit Records. What you may not know is that his current estimated net worth is $250 million, and his business acumen extends far beyond the realm of the music industry.
His latest business venture includes a major deal with Walmart, who will now carry his Rap Snacks brand of chips in 4,200 stores across the nation.
Rap Snacks have been a popular corner store item in urban communities ever since it first launched in 1994. The marketing used on the packaging boasts images of popular rappers with their own special names like, “Lil Boosie’s Louisiana Heat,” “Fabolous’ New York Deli Cheddar,” “Migos’ Sour Cream with a Dab of Ranch.” Not only did the chips become popular wherever they could be sold, but they also became a part of the artists’ merchandising and branding efforts.
The new Walmart deal will make it easier for the snacks to have mainstream visibility and higher distribution as the brand has struggled in spite of its popularity. In an interview with MSNBC’s The Beat with Ari, Miller shared that when securing business deals, he still faces challenges with people’s perception and misconceptions of him based on his former rap career.
In the interview, according to HipHopDX.com, he went on to say, “Nobody is perfect. I put my trust and faith in God and tell people, ‘You can’t prejudge somebody’ because everybody can change and everybody can grow.”