That’s Baller: Rihanna’s Savage X Fenty Brand Secured $70 Million From Investors

Fans may be waiting impatiently for new music from Rihanna, but sis has been busy making boss moves and securing her bag. After making a major impact on the beauty industry by launching Fenty Beauty and earning $100 million in sales within its first 40 days, Rihanna has proven herself to be a major player in the business world.

Savage X Fenty, the singers lingerie line, has attracted $70 million in investments since it launched in May 2018. According to reports in Billboard magazine, Jay-Z’s venture firm Marcy Venture Partners LLC, along with growth-equity firm Avenir Growth Capital are amongst the newest round of investors eager to support her business endeavors.

On top of providing products that consumers want, Rihanna’s strategic marketing approach for the brand includes streaming the Savage X Fenty show for New York Fashion Week on Amazon Prime. Along with upcoming plans to launch a Fenty fashion label with LVMH and being the first woman of color to do so, it’s safe to say that she’s busy building an empire and fans are just going to have to wait for a new album release.