The Detroit Pistons Announce Partnership With Big Sean

On Wednesday, the Detroit Pistons announced that hometown rapper Big Sean would be joining the organization as Creative Director of Innovation. 

According to the Pistons website, the Grammy-nominated artist will give the team “creative counsel and strategic guidance” on various team initiatives, including “team merchandise design, in-game experience, co-branded community, and social responsibility activation,” in his new role. 

“Sean is an accomplished artist, philanthropist, and entrepreneur. Having spent time with him and his family, I know how deeply he cares about the city of Detroit,” team owner Tom Gores said in a press release. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Sean will also oversee music for the team’s in-game entertainment, including halftime performances and DJ playlists. He will also participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.

His Don Life logo will be added to the Piston’s practice jerseys to kick off the partnership.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” Big Sean said. “I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”

Mike Zavodsky, Chief Business Officer for the team, thinks Big Sean will be a welcome addition to the Pistons organization and their newly added D-Up brand campaign. The campaign is meant to highlight the city and the people in it. 

“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” Zavodsky said. 

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