TJ Maxx is just the latest brand to distance itself from Ye, aka Kanye West, following his insensitive remarks about the Jewish community. The discounted retailer joins Creative Artists Agency, Adidas, Balenciaga, Vogue, and more by dropping the rapper.
The retailer emailed a statement to CNNBusiness on Wednesday. “At TJX, we do not tolerate discrimination, harassment, or hate of any kind. We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally.”
Adidas was the most recent brand to drop Ye, which also knocked him from his billionaire ranks. According to Forbes, his net worth is now $400 million after the German sportswear brand got rid of the partnership.
“We are not selling any of this material nor do we have any plans to,” TJX continued.
Earlier this month, Kanye took to social media to threaten the Jewish community by saying he would “Go death con 3 on JEWISH PEOPLE.”
Ever since his public outbursts, corporate America has been canceling him.
Spotify music condemned his comments, saying, “It’s up to his label if they want to take action or not,” referring to his “awful comments.” Since the comments are not in his music and the hate speech was not made in songs or podcasts, the rapper will remain on Spotify… for now.
Ye will have a long road ahead as the industry and corporate America are fed up with his behavior.
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