Tres Generaciones® Tequila and Billboard Honor Music Executives and Artists at R&B/Hip-Hop Power Players Event in NYC

Tres Generaciones® Tequila, Billboard’s official tequila partner for 2024, made a memorable mark at one of Billboard’s most prestigious events, the R&B/Hip-Hop Power Players celebration in New York City. Known for celebrating creators and innovators, Tres Generaciones brought together some of the biggest names in the music industry to honor the most influential music executives and artists.

Before the main event, Tres Generaciones Tequila hosted an exclusive dinner at Garden West @ The Edition, Times Square. This intimate gathering was designed to celebrate the remarkable achievements and enduring passion of artists who have made a significant impact in the music world. The evening set the stage for the R&B/Hip-Hop Power Players event, recognizing the incredible journeys of these artists and their contributions to the industry.

One of the night’s highlights was the presentation of the Billboard Impact Award, sponsored by Tres Generaciones Tequila, to Brooklyn’s own Joey Bada$$. This award acknowledges not only JoeyBada$$‘s lyrical talent but also his broader influence within his community and the industry. His work includes orchestrating the first-ever Impact Summit at Columbia University following the success of his mentorship program, showcasing his commitment to empowering the next generation of artists and making a difference beyond music.

After the dinner, the celebration continued at the Paradise Club @ The Edition, Times Square, where top artists and industry power players like Victoria Monet, Playboi Carti, Megan Thee Stallion, and Teezo Touchdown gathered to honor the award recipients and other influential figures. The event buzzed with energy as attendees enjoyed specially curated cocktails, such as the Tres 73’ and Trespresso Martini, crafted to pay homage to the night’s honorees, including Joey Bada$$, Serayah, Offset, BkThaRula, Black Coffee, Duckworth, Skilla Baby, and Lil Mosey.

Earlier this year, Tres Generaciones Tequila and Billboard launched a year-long partnership focused on music-driven experiences and content. This collaboration, which began with an exclusive dinner in Los Angeles during Billboard’s Power 100 event, highlights the shared passion of both brands for innovation and creativity in the music industry. The partnership aims to provide a platform for industry leaders and emerging artists to showcase their talents and create meaningful impacts.

The Tres Generaciones and Billboard collaboration will continue to be highlighted throughout the year at several of Billboard’s most iconic events, including Latin Music Week and the Billboard Music Awards. This partnership celebrates the resilience and journey of artists and music executives, curating exclusive playlists called “Get Up Anthems” that will feature songs inspiring cities like Houston, Atlanta, Chicago, New York, Miami, and Los Angeles, while showcasing the next generation of talented artists.

The R&B/Hip-Hop Power Players event, supported by Tres Generaciones Tequila, was more than just a celebration—it was a tribute to those shaping the future of the music industry. With honorees like Joey Bada$$ and a host of top artists in attendance, the night underscored the power of music, culture, and collaboration. As the partnership between Tres Generaciones Tequila and Billboard continues, it promises to bring more unforgettable moments that honor the journey and impact of today’s and tomorrow’s music innovators.