Twitter has acquired the newsletter platform Revue.
According to Tech Crunch, Revue is a Dutch startup company that allows users to publish and monetize email newsletters. This move will help Twitter make a profit off its community of writers, journalists, and publications that typically use the platform to reach readers to grow their following or audiences, The Verge reports.
“With a robust community of writers and readers, Twitter is uniquely positioned to help organizations and writers grow their readership faster and at a much larger scale than anywhere else,” explains Twitter product lead Kayvon Beykpour. “Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content.”
The move puts Revue in direct competition with Substack, a reader feature for newsletters, The Verge reports. Twitter was in talks of possibly acquiring Substack back in November, but its co-founder Hamish McKenzie said the deal was a no-go.
Revue was founded in 2015 in the Netherlands. News outlets like the Chicago Sun-Times and Verge publisher Vox Media are all clients of the company, consisting of only six employees. Twitter stated that it plans on operating Revue as a standalone service.
“We will continue to invest in Revue as a standalone service, and its team will remain focused on improving the ways writers create their newsletters, build their audience, and get paid for their work,” says Beykpour. “Over time, this team will build more discovery, reading, and conversational experiences centered around long-form content on Twitter.”
