Twitter is Testing a New Shopping Feature

Twitter is looking to enter the world of e-commerce as the next social media platform that allows users to shop directly from retail brands.

The social network said on Wednesday that they are testing a feature in the U.S. that will allow users to shop and purchase products from brands through a browser in the app.

The platform is not processing any payments; however, Twitter shoppers would buy the products just as they would typically on the retail site.

Through a tool called “Shop Module,” businesses would be able to highlight their products at the top of their Twitter page, and Apple device users in the United States will be able to view the products they are offering for sale.

“With this pilot, we’ll get to explore how our engaged, responsive, and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen,” Twitter’s revenue product lead, Bruce Flack, explained in a blog post.