The National Football League receives backlash for its Hispanic Heritage Month logo.
On Thursday, the NFL unveiled its modified special edition logo to highlight Hispanic Heritage Month. The logo comes as part of the league’s “Por La Cultura” campaign. The graphic features the iconic shield with a scribbled yellow line over the N.
“This shield integrates an unmistakable Latin flavor and is fundamental to our always-on, 365 day initiative,” the NFL wrote. “The electric brush stroke of the ‘EÑE’ is filled with an infectious personality that is carried out through the rest of the look and feel.”
Por La Cultura. pic.twitter.com/pFoGGASAWt
— NFL (@NFL) September 15, 2022
Hispanic Heritage Month began on Thursday and will end on October 15th. During the month, the NFL will celebrate its Latino athletes, coaches, and staff members. The league will also release interviews with stars like J Balvin and drop exclusive products with Chito.
“The League is proud to celebrate Latino heritage month by highlighting NFL players, coaches and staff while partnering with the Hispanic Heritage Foundation and the Hispanic Alliance for Career Enhancement,” the league wrote. “We look forward to continuing collaborations with Latino creators, artists and writers.”
While the league may have been proud of the new logo, many Twitter users found it to be confusing, lazy, and downright cringe. Read what some users had to say below:
https://twitter.com/jeronimosaldana/status/1570603105640910849?s=46&t=Hfrg-LRObLh6zXwIurOcUg
The @NFL is always trying to be PC when it comes to the Black or LGBTQ+ culture but when it’s Hispanic Heritage Month they’re just like: “ehhh just throw a tilde over N and we’ll be fine” 🤦🏾♂️😂 pic.twitter.com/8kA8UgN1KX
— Dapper Danny Ocean (@BillyRayPolo) September 16, 2022
The NFL during Hispanic Heritage Month https://t.co/mHE11zImQo https://t.co/2JYgQtzxB2
— Johnny Kinsley (@Brickwallblitz) September 15, 2022
The NFL is the most unserious league I have ever witnessed dawg. Like they really did that for Hispanic Heritage Month????
— Your Girlfriend’s Boyfriend (@TheLast_Jay) September 15, 2022
I can only imagine what the @NFL would do for Black History Month after they seriously dropped the ball for Hispanic Heritage Month. #punintended
Then again, that's ok. #GoodDayDC pic.twitter.com/oEmo3CcDPF
— JoelyGabs (@joelygabs) September 16, 2022
https://twitter.com/mariel_code/status/1570450150778347520?s=46&t=Hfrg-LRObLh6zXwIurOcUg
The NFL adding some "unmistakable Latin flavor" to the logo during Hispanic Heritage Month pic.twitter.com/z1iPqO2fe0
— 🍉 Jonathan is outlining 🍉 (@j_nerdy_) September 16, 2022
The NFL during Hispanic Heritage Month: pic.twitter.com/IvjtrAwOk2
— Mookie Alexander (@mookiealexander) September 15, 2022
The NFL would like to invite you to join us in celebrating Hispanic Heritage Month. pic.twitter.com/ceIjJnCJ89
— stewart_smith_radio (@StewartSmithTwt) September 15, 2022
Nobody:
The NFL during Hispanic Heritage Month: pic.twitter.com/gJOEBHI2Jv
— Jordan Loupe (@CantALoupe_FF) September 15, 2022
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