Rapper Tyga has signed a multi-million dollar deal with Columbia Records.
According to Complex Media, after producing a slew of hit songs and projects under his brand Last Kings, the California native has signed on with Columbia Records to reach a worldwide market. “They definitely understand the global brand,” Tyga explained. “I have a lot of fans worldwide—in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele—then you look at Lil Nas X, one of their new artists that’s blown up this year—they’ve done a lot for artists globally, for their brand.”
Earlier this year, Tyga released his comeback album “Legendary,” which featured tracks with Offset, Chris Brown, J Balvin, Lil Wayne, Blueface, and more. Prior to ”Legendary,” Tyga released the critically-panned ”Kyoto,” and he is expected to release new music with his new label very soon.
“I’m always in the studio. I could put a single out and have another out right after,” Tyga teased of his new material with Columbia. “I’m always creating. Sometimes I want to make an album or a song out, or a joint album with somebody. I’m very indecisive when it comes to releasing music on my own because I got so much of it.”