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Ulta Beauty Suspends 7-Figure Ad Deal With Teen Vogue Due To New Editor-In-Chief’s Past Racist Tweets

by Regan
March 11, 2021
Reading Time: 2 mins read
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Alexi McCammond
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Cosmetic giant Ulta Beauty has reportedly suspended its seven-figure advertising campaign with Teen Vogue over all the controversy surrounding the magazine’s new editor-in-chief, Alexi McCammond, accused of writing racist tweets a decade ago.

According to Fox News, the 27-year-old has since apologized for her now-deleted tweets riddled with hate towards Asians, posted 10 years ago.

McCammond allegedly posted things like she didn’t want to wake up with “swollen, Asian eyes,” The Daily Beast first reported.

“Diversity and inclusion are core values at Ulta Beauty—and always have been,” an Ulta spokesperson said Wednesday via The Daily Beast. “Our current spend with Teen Vogue is paused as we work with Condé Nast to evaluate the situation and determine next steps regarding our partnership,” the spokesperson continued.

With Ulta’s decision to suspend their deal, other advertisers may soon follow. Ulta’s example has reportedly prompted the controversy with McCammond to be brought up at a sales meeting earlier this week at Condé Nast, which owns Teen Vogue.

McCammond’s hiring as EIC has prompted internal backlash at Teen Vogue, as more than 20 employees wrote a joint statement this week objecting to the decision to bring her on because of her “past racist and homophobic tweets.”

McCammond, a former political reporter for Axios, apologized in a statement addressing the “offensive, idiotic tweets from when I was a teenager that perpetuated harmful and racist stereotypes about Asian Americans.” She also explained that she had previously apologized for the tweets but would do so again for the “pain this has caused.”

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Tags: Alexi McCammondteen VogueUlta Beauty

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